Thousands of companies are using plastic cards to generate customer loyalty and actively promote a product, service or stimulate a response. A plastic card acts as an advert in a wallet!
After a cursory glance a person will generally discard your brochure, leaflet or promotional literature. People on the other hand, do not throw away plastic cards. It will initiate or consolidate that all important link with the customer, and help provide the rarest commodity in business - customer loyalty.
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