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How to Engage Your Conference Guests Post-Event to Begin a Business Relationship

Hosting a conference, webinar or event is a tried-and-tested means of building relationships and forging new partnerships. But there’s a lot more to this type of networking than meets the eye, so a strategic approach is needed to ensure that all your hard work pays off.

If you’re using a conference as a platform to reach out to potential partners and backers, there are several things you can do pre- and post-event to engage them. From leveraging data to handing out electronic event passes, it’s important that you use your event to gather data and make connections with those you’re hoping to work with in the future.

In this guide, we’re offering tips on how to engage conference guests post-event, so you can build meaningful relationships and drive your enterprise forward.

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Technology and Data

Advances in delegate tracking and data capture enable conference organisers to accrue invaluable insights about their guests and attendees. Information gathering is critical to post-event engagement, so it’s important that you leverage the appropriate tools to discover your guests’ wants, interests and focus points in greater depth.

So, what kind of technologies and data-gathering tools should you use as part of your upcoming corporate event? Let’s take a look.

businesswoman talking to her colleagues

Electronic Event Cards

Depending on the size and scope of your corporate event, as well as the type of venue, electronic event cards are a great addition to your operations. Issued to all attendees ahead of the event, they offer a range of benefits – not least the possibility of capturing data which can later be used for remarketing and engaging with select guests.

Event cards are a multipurpose asset that will serve both you and your attendees well throughout the event and beyond. Not only do they help to keep your conference safe and secure, they also offer streamlined access for delegates throughout the day, as well as an efficient means of identification.

If you choose electronic event cards with integrated RFID technology, you can leverage the latest targeting and data capture software to gather invaluable insights. Connected to a central database, such technology allows you to segment and track attendees, with a view to target them with follow-ups and remarketing proposals after the event.

Click hereEvent Cards to learn more about the potential of using event cards as part of your upcoming conference.

Develop a Post-Event Thank You Pack

If you want to engage delegates post-event, Swype Plus is an effective way to amplify your brand and build relationships with valued partners. Our 360 card service provides print, packing and mailing options, all designed to reduce admin while ensuring that your guests feel valued and supported after the conference.

Why not create a thank you pack that demonstrates your gratitude while providing delegates with important follow-up information and guidance? With the help of Swype Plus, you can create a professional post-event pack that we will produce and mail on your behalf, so you can leave delegates with a truly positive impression of your brand.

speaking in a conference

Surveys, Feedback and Delegate Profiles

Following up with delegates after your event is one of the most important things you can do. Why? Not only does it provide useful points for improvement, but it’s a natural way to maintain contact and learn more about what your attendees want – and how you could help them in the future.

Here are some essential tips for using surveys and feedback forms after your conference, as well as some ideas on what to do with the data you gather.

Polls, Surveys and Feedback Forms

Post-conference surveys are a must for any corporate event, and the good thing is, most attendees will be willing to respond. That gives you the perfect opportunity to gather more data from key respondents, as well as essential feedback that can help you improve the content of future events.

When sharing surveys with guests, timing is crucial. Too early and you risk oversaturating them, too late and they may forget the good and bad from the day. Allow enough time for them to digest the event and send any follow-up questions; three to five days after the conference is a good ballpark to aim for.

Attendee Profiles and Responses

When you’ve collated attendee feedback, you need to put it to good use. Here is where a dedicated events management system can come in handy, helping you to segment individual feedback into distinct attendee profiles, which you and your team can use for future remarketing and engagement activity.

Creating attendee profiles from feedback data is a great way to highlight the individuals that you should look to continue conversations with going forward. Incorporating pre- and post-conference insights, these profiles can help you spot opportunities for future remarketing, giving you a complete picture of what your audience wants and what they’re looking for from your organisation.

Additional Tips and Advice

Looking for more ways to keep guests engaged after your conference has ended? Here are some practical tips for moving conversations forward and building on earlier successes.

  • Publish your event content – whether via a blog, newsletter, standalone portal, or podcast, publishing your event content is essential for driving engagement and encouraging conversations.
  • Actively listen to attendee feedback – feedback isn’t just about gathering data from delegates; it’s a way to improve your offering and refine other processes, such as customer service and order fulfilment. A proactive approach is great for engaging with your audiences after the event, so be sure to respond to all feedback and take comments on board.
  • Lean on social media for networking opportunities – armed with your delegate profiles and contact information, social media is the best tool for post-conference networking, particularly platforms like LinkedIn. Here, you can connect with attendees, share content, and request feedback, ensuring that conversations continue long after your event has concluded.
  • Create a loyalty scheme to encourage future engagement and attendance – utilising loyalty cards, why not create a programme that rewards delegates for their attendance, input and engagement with future events and conferences? Offering a loyalty scheme is a great way to build lasting relationships and retain the interest of valued parties.

We hope this guide has inspired you to think outside the box when it comes to engaging attendees after your next conference. For more guides and advice, be sure to check out the full Swype blog and newsfeed. If you’d like to learn about our range of professional card printing services, including electronic events cards, visit the homepage or call us on 01744 815 475.

10 Simple Things Businesses Can Do to Reduce Bacterial Spread in Offices

hand sanitiser

As the world continues to reopen, many are heading back to the office for the first time in months. But what can businesses and individuals do to reduce the spread of germs and bacteria when they’re back in the workplace?

To help keep your office as safe, hygienic, and germ-free as possible, we’ve put together a guide to 10 practical ways to reduce bacterial spread in the workplace. Let’s get started.

1. Invest in a contactless key card entry system

Businesses should try to limit the need for physical contact in communal settings where appropriate, and this extends to access and entry points. A new contactless key card entry system removes the need for contact between personnel and points of entry, limiting the spread of germs and bacteria. There are other benefits to such a system when returning to the office, too, not least improved security and employee safety.

2. Apply an antimicrobial coating to employee access cards

To further optimise safety and hygiene, we’d recommend having an antimicrobial coating applied to all employee access cards. Such technology inhibits the spread and growth of germs, so even when cards do pick up bacteria, it’s unlikely they’ll be passed on. Providing protection against up to 99% of harmful germs and bacteria, it’s a worthwhile investment if you value optimal staff hygiene in the workplace. Click here to learn more about how antimicrobial cards work and their benefits.

3. Reconfigure your office layout

How can your office be better optimised to stop germs spreading as freely? While social distancing is no longer a prerequisite of the workplace, it’s worth holding on to some of its guiding principles. Even moving desks a couple of metres apart can help to curb the spread of germs and bacteria.

woman cleaning her workspace

4. Assess your airflow

What measures do you currently implement to manage and circulate airflow through your premises? Any improvements you can make in this regard will be hugely beneficial in helping to curb germ spread. Work closely with your building manager to maximise airflow and be sure to open windows whenever possible to encourage circulation.

5. Allow flexible or staggered working

If you’re particularly concerned about the spread of harmful bacteria in the workplace, consider updating your practices to allow for flexible working or staggered start times. While the government has encouraged everyone to return to the office, there are ways to ensure this is a comfortable transition for everyone. Talk to your people, listen to their concerns, and introduce measures that safeguard employee welfare.

6. Create a cloakroom for bags, coats, and other non-essential items

Any items or clothing your employees bring into the workplace have the potential to carry harmful germs and bacteria. So, rather than allowing coats to be hung on the back of chairs and bags to be slung under desks, consider creating a cloakroom where these items can be stored safely. This reduces the risk of bacterial spread, minimising the number of germs allowed to enter the main work floor.

7. Redefine your employee illness policy

There was a time when workers would have ventured into the office with a cough or cold, but in the “new normal” when many people can work just as effectively from home, it’s not worth the headache. Make sure your company culture reflects any change in policy and be clear to staff about your expectations.

8. Think carefully about the necessity of face-to-face meetings

While there’s no question a return to the office is good news for collaboration, meetings for meeting’s sake should be discouraged, particularly in small spaces with multiple delegates. When meetings are required, limit them to key personnel only and follow good hygiene practices (opening windows, using hand sanitiser, etc.) to reduce bacterial spread.

businesswoman working at her desk

9. Reduce hot-desking and equipment sharing

Before the pandemic, many organisations operated on a flexible hot-desking and equipment sharing basis. But in order to combat the spread of germs, try to limit employee movement between departments where possible. Reducing instances where employees need to share equipment is also important, so this may require an audit of existing processes and workflows.

10. Educate and encourage employees to adhere to hygiene best practices

With an at-capacity workplace for the first time in months, you may need to reinforce existing and new rules on hygiene and cleanliness, particularly for staff who started during the pandemic. A few well-placed signs around the workplace can remind personnel of the importance of upholding hygiene standards.

At Swype, we specialise in card production for businesses and organisations, bringing brands the latest technologies and systems for safeguarding their operations. To learn more about our services, including our contactless key card printing and antimicrobial cards, visit the homepage or call us on 01744 815475.

What Are IS0 14000 Standards and How Does Your Business Need to Comply?

smiling businesswoman talking on the phone

With growing public awareness of the climate change threat, companies big and small are adopting new practices to reduce their environmental impact. Obtaining ISO 14000 certification is among the most effective ways a company can prove its eco-credentials, but what does this involve? And what benefits does it offer?

From simple changes to transformational ones, there are many ways an organisation can improve its environmental standing. ISO 14000 provides a standardised approach, helping businesses make a tangible impact while improving their reputation for adopting socially conscious working practices.

Are you looking to learn more about ISO 14000 but aren’t sure where to start? Our guide can help. We’ll answer the key questions on ISO 14000 standards, so you can get up to speed and decide if it’s the right approach for you.

In the guide, you’ll learn…

What is ISO 14000?

ISO 14000 is a set of standards designed to help businesses reduce their environmental impact. It was introduced by the International Organisation for Standardisation in 1996, and is reviewed periodically to reflect changing practices, conditions, and priorities.

Unlike other environmental standards, adopting ISO 14000 isn’t mandatory. Instead, companies are encouraged to commit to the regulations of their own free will – demonstrating a greater commitment to environmental causes than compulsory legislation.

The standards associated with ISO 14000 are far-reaching, offering guidance on everything from managerial practice to the responsible sourcing of raw materials. One of the core facets of the standard is ISO 14001, which details how a business should implement an environmental management system.

What is an environmental management system? Essentially, it’s a group of software-driven processes that help businesses track, monitor, enforce and refine their environmental policies.

Utilising an EMS, businesses may find it easier to comply with environmental legislation, with accurate management and reporting. Such software can also make it easier to achieve ISO 14000 accreditation, ensuring that ISO auditors have ready access to the required data and metrics.

colleagues having discussion

How Can ISO 14000 Certification Benefit Your Business?

Though costly and resource-intensive, achieving ISO 14000 certification can be of huge benefit. Let’s take a closer look at the positives associated with this environment-first initiative.

  • Tangible impact – ISO 14000 was developed by some of the world’s foremost climate scientists, so you can trust that your actions will bring positive outcomes. This makes it ideal for organisations that have pledged to operate within robust environmental parameters, or those that must meet tight climate regulations imposed by local government.
  • Effective marketing tool – growing public awareness of climate issues has led many brands to refine their environmental and sustainability practices. Now, ‘green’ companies are viewed more favourably by many consumers, with ISO 14000 becoming the ultimate seal of approval for brands looking to leverage their environmental ethos for commercial gain.
  • Supports ESG strategy – ESG (environmental, social and governance) has become hugely popular in recent times. It’s something many investors look for from prospective assets, and much of it is centred around environmental action. ISO 14000 can support a brand’s ESG strategy, with the potential to help them secure financial backing from climate-conscious investors.
  • New business opportunities – such is the prevalence of ISO 14000 certification that many companies only work with suppliers and partners that adhere to the standards.
  • Higher revenue for more environmentally friendly goods – history tells us that consumers are willing to pay more for goods that are ethically sourced and responsibly manufactured.
smiling employee sat at his desk

What Are the Requirements of ISO 14000?

The standards associated with ISO 14000 cover a full operational infrastructure, from business management processes and product manufacturing to logistics and waste disposal. This far-reaching framework is designed to ensure every area of a business is optimised with environmental best practice in mind.

One of the key requirements of committing to ISO 14000 is the adoption of an environmental management system. Covered as part of the framework’s ISO 14001 module, an EMA is intended to formalise a business’ environmental activity, allowing them to monitor, review and oversee progress and targets.

And this is the point where things become more complex – and expensive. Even for SMEs, investing in an EMA system can be exorbitantly costly, as well as being highly labour and resource intensive. But with pressure mounting on brands to take a more proactive approach to sustainability, and with the above benefits in mind, the cost of adopting an EMA system to commit to ISO 14000 standards could pay dividends in the long term.

How Do You Become ISO 14000 Certified?

The road to becoming ISO 14000 certified is long, with most companies spending several years refining their operations and culture to meet the stringent framework. But with that said, it’s by no means impossible, and as environmental legislation is likely to tighten in the future, it’s never too early to start working towards full ISO 14000 accreditation.

To get certified, you need to satisfy an accredited ISO auditor. They’ll attend your place of business, run a fine-tooth comb through your operations, to verify that all the requirements of 14000 are met.

business professionals having a chat

Time, money, and resources may be your most valuable assets, but they’re well spent if ISO 14000 accreditation puts your business in a stronger commercial position going forward. Remember, climate change isn’t going away, so making positive steps towards becoming more environmentally sustainable now could save you a real battle in the long term.

Take a Small Step Towards ISO 14000 Accreditation with Eco-Friendly Plastic Cards

When it comes to environmental action, even the smallest changes can make a difference. Take our eco-friendly plastic cards, for example.

Made from 100% degradable and recyclable materials, they’re a simple swap you can make right now that will make a positive contribution in the future. So, no matter what stage your business is at in preparing for the green revolution, small changes lead to positive change.

Not quite ready to embrace recyclable eucalyptus business cards just yet? Don’t worry. When you choose to buy from Swype, you can be confident you’re dealing with a reputable seller that practices what they preach when it comes to environmental action.

As part of our Green Process, we’re committed to:

  • Recycle – We recycle or reuse all waste wherever possible
  • Zero Landfill – Working within the ‘Zero PVC To Landfill’ remit, all our waste is responsibly disposed
  • Carbon Capture – Swype is a member of the Woodland Trust Carbon Capture scheme

Have you enjoyed this feature? For more guides, news, and tips, click here for further insights from the Swype team. Alternatively, if you’d like to learn about our range of professional card printing services, visit the homepage or give us a call on 01744 604463.


What Are RFID Cards and How Do They Work?

key card access

Technology, equipment, and intellectual property worth billions are currently holed up in offices across the UK, often insufficiently protected and monitored. At a time when workplaces are often understaffed or sitting empty, business owners need systems in place to keep offices protected.  

Thousands of businesses trust in RFID technology to enhance security and provide seamless access throughout their premises. But what is an RFID card? How does it work? And what can it offer your organisation?

In this guide, we’re covering everything you need to know about RFID cards, highlighting their benefits, features and personalisation options.

This guide will answer…

What Does RFID Mean and How Does it Work?

RFID stands for “radio-frequency identification”. It’s used to store and capture digital code on small RFID chips, tags, and labels, which are then transmitted to a receiver via radio waves.

RFID technology allows businesses to encode data on small chips attached to a plastic card. This can then be used for access purposes, with the card transmitting identification data to an external receiver.

Much like how barcodes work in a shop, RFID cards are connected to a central database that houses information about employees, customers, or members. This improves authentication, identification, and security, showing you who has accessed what and when.

using key card to gain access to door

What Are the Benefits of RFID Cards?

Those considering investing in RFID technology will want to know exactly what they’re getting for their money. So, to help you get to grips with what to expect, here are some of the key benefits that RFID cards can bring to your organisation.

  • Improved security – RFID systems store employee-specific information in a central database, which greatly improves security, identification, and verification. Such technology also serves as an effective physical barrier, with limited override or cheat options for would-be criminals to exploit.
  • Enhanced access – RFID cards simplify accessing premises, equipment, and systems. Users simply hold the card near the receiver to gain entry, so they’re an intuitive access control that doesn’t require forgettable codes or physical keys.
  • More hygienic – because there’s no physical contact between an RFID card and its receiver, this reduces the spread of germs at access points around your business; a huge benefit given the current climate.
scanning security card to open door
  • Secure data – RFID technology is among the securest ways to safeguard employee, member, and customer data. With personal data stored in a central system, information is kept safe and secure, but with the option to amend and review details as needed.
  • Inexpensive – given its prevalence, RFID technology is a relatively inexpensive access solution. Certainly, the initial purchase of receivers and software can present an outlay, but the low cost of printing new and replacement cards makes it a worthwhile investment in the longer term.
  • Access and engagement analysis – RFID cards provide more than just a streamlined way of controlling access. The data they automatically accrue from employees and members can be used for a range of applications, from improving customer services to monitoring staff attendance and work hours.
  • Personalisation – RFID cards can be personalised like any other key card, so they’re great for use as employee IDs or as proof of a member’s subscription status. More on personalising RFID cards later in the guide.

Should You Buy RFID Cards?

So, after hearing how they work and the benefits they offer, should you buy RFID cards for your business? There are a couple of things to consider before pulling the trigger, so ask yourself the following:

Is RFID technology right for our organisation?

As well as streamlined access, it’s worth bearing in mind RFID’s other applications when deciding if such cards are right for your business. The technology can perform a wide range of non-access related tasks, including:

  • Asset tracking
  • Counterfeit protection
  • ID monitoring
  • Inventory management
  • Restricted hardware control
  • Supply chain management
employees scanning key cards to enter building

What are the disadvantages of RFID cards that I should know about?

Like all access control technology, RFID cards aren’t without their pitfalls. Some of the most notable disadvantages of the technology you should know about include:

  • RFID cards may respond to multiple receivers at once, which can be a problem in some settings
  • There’s a risk that RFID cards may be read inadvertently, which could jeopardise the security of some access points if employees aren’t aware they’ve triggered the system
  • Some RFID systems can be unreliable; read reviews and testimonials to ensure you invest in a competent and dependable system

Can You Personalise RFID Cards?

One of the main advantages of RFID cards is that they can be personalised like any other key card. This makes them ideal for employee or member IDs, with the option to add a range of person- and company-specific information to the front and rear of the card.

At Swype, we’ve been printing and personalising RFID cards for years, helping businesses protect their assets with bespoke access controls. Our high-quality, fully customisable RFID cards can be personalised to your exact specification, with the option to add names, numbers and full-colour photographs and visuals to both sides of your cards.

We hope this guide has shed light on RFID cards and their capabilities. To learn more about RFID technology, receive a free quote or place an order, our experts are here to help. Simply visit the homepage or call us on 01744 815 475.


All You Need to Know About Mobile Access Control

scanning door with code on mobile phone

Mobile access controls are on the up, with a growing number of businesses utilising the technology to optimise their access provision. But what exactly is mobile access control? And what should you consider before investing?

In this guide, we’re taking an impartial look at mobile access control, explaining how it works, what the benefits and drawbacks are, and the things to look out for.

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What is Mobile Access Control and How Does it Work?

Mobile access control is the process of leveraging technology to use in conjunction with access control systems. It enables people to use a smartphone, tablet, or wearable device to gain entry to a premises, facility, or system, without the need for a separate physical key or fob.

Since the proliferation of smartphones, businesses have sought to harness the power of these devices to strengthen and simplify access controls. After all, most people now carry at least one smart device, so utilising the technology is a practical and convenient way to improve access and security.

Mobile access control relies on applications that store a digital copy of an individual’s ID, either permanently or within a specific timescale. The same apps also utilise one or more technologies to connect wirelessly to access control readers, including Bluetooth, Wi-Fi, and Near Field Communication (NFC).

The flexibility of mobile access control means that organisations in a range of sectors have realised the benefits of the technology. And with a huge range of applications, mobile access controls can be used in a number of settings, including:

  • Employee ID and access
  • Access card for libraries, gyms, and other public buildings
  • Electronic key card for hotel check-ins and leisure facilities
  • On-site mobile access to systems and hardware
  • Travel passes for public transport and related services
woman using mobile scanning access

The Benefits and Drawbacks of Mobile Access Control

While physical key cards and fobs remain the dominant form of access control, mobile platforms are on the up. But should you choose to invest in the technology for your organisation, what benefits can you expect over the traditional card or fob? And what are the drawbacks to be aware of? Let’s take a look.

The Benefits

Convenience

Few people would leave home without their smartphone, but a key card? That’s another matter. By facilitating access through a mobile device, it affords people greater convenience and flexibility – not to mention a safety net for the more forgetful among us.

Even if your business continues to offer traditional key card access alongside mobile technology, you’re giving staff, customers and users genuine flexibility and convenience. There’s nothing more frustrating than arriving somewhere only to realise you’ve forgotten your pass, so mobile access control can avert such problems

Reduced Contact = Improved Hygiene

Some swipe cards and fobs require a degree of contact with the interface to grant access, and this presents several hygiene and safety concerns. With mobile access control, however, there’s no direct contact between the device and the access point, which can help to curb the spread of germs and bacteria.

Essentially, keyless entry via a smartphone or device means one less item to touch throughout the day, which can only be a good thing from a hygiene and safety perspective. Remember, though, that if your organisation remains reliant on physical key cards or fobs, an antimicrobial coating can help to optimise cleanliness.

The Drawbacks

Expensive to Buy and Maintain

Mobile access control systems are still in their infancy, which in turn means they’re expensive to buy. So, for businesses that already have key card access controls in place, the benefits of mobile access may not equate to the cost of investing in the technology.

Not only that, but you need to consider the needs and limitations of your staff too. For cost reasons or other, not everyone has a smart device, so asking personnel to gain entry from their smartphone may not be feasible – or fair.

The cost of a mobile access system could be too high for a small business to prioritise, especially if they already have an effective key card entry system already in place.

Lacks the Multifunctionality and Customisation Options of a Key Card

There’s a reason key cards remain the go-to access control for lots of organisations, and that’s flexibility. Key cards are a multifunctional physical asset that employees can use both for access and identification purposes, while the broad range of customisation options means you can be sure they’re on brand and easily recognisable.

As well as granting contactless access, many employee key cards also serve as ID. The face of the card can be personalised with a range of personnel-specific details, including a photo ID, department, clearance level, and more.

Security Concerns

Where there are smart devices, there are security risks, not least the ever-present threat of cybercrime. Smartphones are among the most at-risk devices since they contain reams of personal information, and it’s these vulnerabilities that businesses need to consider.

Cybercriminals are clever, opportunistic, and ready to exploit any chinks in your network and data security. In allowing staff to gain access via a smart device, you could be inadvertently opening the door to such risks, and jeopardising the integrity of your data in the process.

mobile access boarding pass

Mobile Access Control: What Are the Options?

Currently, there are three main technologies that facilitate mobile access control, including NFC, Bluetooth, and Wi-Fi. While some systems utilise a combination of all three, there are arguments for and against the different options, as we explore below.

Bluetooth

Bluetooth – specifically low energy Bluetooth – is one of the most prevalent technologies used for mobile access control. The low energy form of this commonplace tech doesn’t require pairing like the standard version, making it ideal for quick, temporary interactions between two Bluetooth-enabled devices.

NFC

Near field communication (NFC) is the new kid on the block when it comes to mobile access control, but its popularity is growing. Offering a short-range form of communication between compatible devices, NFCs are well regarded for their security and efficiency, as well as the ease of setup and onboarding. NFC technology’s strength lies in its accuracy. For example, if there are multiple access points in close proximity, it’s unlikely to open any doors or systems accidentally.

man scanning QR code

Wi-Fi

Like Bluetooth, Wi-Fi is among the most prominent technologies associated with mobile access control. Utilising the web, Wi-Fi access controls work by assigning a device a unique IP address, which is used to communicate with the receiver and grant access when the device is held within close proximity.

Using Mobile Access Control with Physical Key Cards

While key cards remain one of the best ways to control access within your business, mobile access control can add increased flexibility and functionality to your system.

Below, we look at two of the benefits that utilising both mobile and physical key cards together can bring to your organisation.

Increased Flexibility

How often has a member of your staff arrived at work only to discover they’ve forgotten their key card? It happens a lot, and can be a nuisance for both them and the reception staff who are charged with letting them in and out for the rest of the day.

This is where having back-up mobile access control can come in handy. Should an individual forget their pass, they can quickly gain access via their smartphone – meaning minimal hassle and delays.

Enhanced Security

Whether to gain entry to the premises or specific rooms and technology (such as a server room, for example), there are times when your organisation may need additional security. Robust access controls that use both key cards and mobile devices can beef-up security in key areas, helping to safeguard critical assets like data and equipment.

By combining physical keys with mobile access control, organisations can utilise enhanced security features like multifactor authentication. This is when an employee taps their key card before being alerted to submit additional access information on their smartphone, such as a password or fingerprint.

We hope you’ve enjoyed this guide and that it’s cleared up any confusion you might have had about how mobile access controls work. To keep up to date with the latest access technology news and updates, check back with the Swype blog and newsfeed regularly. If you’d like to learn more about our card development and printing services, visit the homepage or call 01744 815475.

How to Manage Different Levels of Employee Property Access in Your Business

man using security card scanner

Securing your premises while allowing employee access can prove a tricky balancing act. But factor in additional controls for employees with different clearance levels and things become even more confusing.

To help you maximise security without impeding staff access, we’ve put together this useful resource covering key considerations and practical advice. Use the links below to navigate or read on for the full guide.


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Why Access Management is Important for Staff with Different Clearance Levels

While many organisations can get away with a single access point on the main entrance of their premises, others need additional controls to limit access for those with the right clearance. And getting this right is important for lots of reasons, including:

  • Data security – organisations accrue more data than ever, and when it comes to such digital assets, security is paramount. Limiting the number of people who can access specific data points is just one way to optimise security while ensuring total accountability and control.
  • Privacy and confidentiality – from senior managers to HR teams, there are times when departments need extra measures to guarantee privacy and confidentiality. Access controls allow for open discussion away from prying eyes and ears.
  • Employee safety – if you have hazardous machinery or chemicals on your premises, it’s vital that access is only available to those with the right training and PPE. A key card access point is an effective way to support the health and safety of your staff.
  • Equipment safeguarding – whether it’s a server room or a laboratory, there are instances when it’s necessary to safeguard expensive kit from untrained employees. Access controls allow this, maximising the safety and security of physical assets.
  • Fire safety and evacuation planning – another advantage of additional access control within your premises is fire safety and evacuation route planning. The ability to track who is where within the building adds a degree of safety when planning for emergencies – essential if you manage a large premises with multiple areas.

This isn’t a complete list but does offer helpful insights into why a business may need additional access controls. Consider the needs of your premises to decide if enhanced multi-level employee access could be of benefit.

Tips for Managing Multi-Level Employee Access

Assigning access levels to employees can be difficult. On one hand, you don’t want to overly limit their movements, making the workplace feel unwelcoming while throwing up unnecessary barriers. But on the other, you need to maintain the overall safety and security of your business.

To help you get the balance right, here are a few practical tips:

  • Involve line managers in access talks – as a senior manager or chief executive, it can be hard to discern where additional access controls are needed, and who to grant permissions to. Talk to department leads about the requirements of their team to get access controls right, so you can begin to map who needs access.
  • Minimise barriers where possible – generally, the fewer access barriers within your business, the better. Where possible, design your space in such a way as to limit access controls, ensuring that general staff have a pleasant, accessible, and user-friendly place to work.
  • Group staff with similar access levels – this may go without saying, but it’s helpful to group staff who share similar access clearance within the same office or building. This reduces movement and complexity, ensuring that staff aren’t constantly tapping access points as they move from one space to another through the building.
  • Invest in software to oversee access controls – if your business needs multiple employee access levels, do yourself a favour and invest in software that helps to manage the system. A centralised interface, managed by HR personnel, facilitates complete control and monitoring of employee access, so you can track time, movement and entry and exits in one do-all system.
  • Communicate access planning with the wider team – your staff won’t take kindly to the sudden appearance of access barriers in the workplace if the reasoning isn’t communicated to them. Keep teams up to date and make sure everyone is aware of their access level, so there are no mishaps or points of contention.
  • Invest in key cards, fobs, or mobile access controls – controlling access is one thing, but you need to ensure that staff can still move through the building quickly and safely. Keypads are slow, unhygienic and offer limited functionality, so we’d recommend a key card or fob system for enhanced security and efficient access. Mobile access controls are also on the rise but may require a larger investment and a longer onboarding period.

The Benefits of Key Cards When Managing Employee Access

Electronic key cards are among the best ways to control employee access on your premises. They offer a range of benefits over fobs, keypads, or codes, including:

  • Can serve concurrently as employee ID – key cards have the distinct advantage of being fully customisable, so they can serve as employee ID while also allowing access control. Everything from company logos and employee photos to clearance level information can be added to a key card, making them a practical solution for a range of applications.
  • Offer hands-free electronic access for optimal hygiene – access cards either feature a magnetic stripe or contactless technology. With the latter, your staff can move through the building with minimal contact, which is ideal for maintaining peak hygiene. Access cards can also be treated with a special antimicrobial coating to further enhance safety and prevent the spread of germs.
  • Data encryption means full security – the safety and security of your business and employees is a priority, which is why access key cards feature data encryption to keep personal details secure. So, if a card is lost or stolen, it’s unlikely to lead to cause wider issues.
  • Pair with building management software for full access control – coupled with the right software and modern access points, key cards provide an effective way to manage staff on your premises. HR teams can oversee entry and exit times as well as an employee’s current whereabouts, which is ideal for fire safety and general timekeeping administration.
  • More affordable and widely available than other access controls – for all their benefits, key cards are a surprisingly affordable and accessible solution. That means if cards are lost, stolen or damaged, or when a new starter joins the company, there are no significant overheads to worry about.

If you’ve concluded that your business needs additional access controls, Swype can help. We’ve years of experience in helping businesses keep their premises safe, secure, and accessible. For more information, click here to learn more about our affordable access key cards or call our expert team today on 01744 815475.

What Are Antimicrobial Cards and How Resistant Are They to Bacteria?

health worker with antimicrobial ID card

Antimicrobial cards are designed to provide permanent protection against bacteria. With a special antibacterial coating, they significantly reduce the spread and growth of germs, making them an ideal solution for organisations looking to protect customers and staff.

Want to learn more about the applications and benefits of antimicrobial cards? You’re in the right place. Our guide covers everything you need to know, including how they work, where they can be used, and the protection they provide against dangerous germs and bacteria.

Use the links below to navigate or read on for the complete guide.

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How Do Antimicrobial Cards Work?

To understand how antimicrobial cards work, you need to know the definition of antimicrobial. This requires a little science speak but bear with us as we explain.

Antimicrobials are compounds, typically of organic origin, that disrupt the growth of microorganisms. Commonly found in plants, mould spores, and some essential oils, they create an inhospitable environment for pathogens, inhibiting the growth and spread of bacteria.

Today, antimicrobials have hundreds of applications, and are used in everything from life-saving antibiotics to the treatment of hospital furniture. And as technology has advanced, their use has become more widespread, with organisations in a range of sectors realising the benefit of these bacteria-fighting solutions.

From an ID and business card perspective, antimicrobials are perfect for reducing the growth and spread of germs. A single coat of antimicrobial solution can provide permanent protection against a huge number of germs and bacteria, so cards remain clean, safe, and hygienic for longer.

What Germs and Bacteria Do Antimicrobial Cards Protect Against?

Never has preventing the spread and growth of bacteria been as important. Since the start of the coronavirus pandemic, there has been a huge increase in the use of antimicrobials, as organisations introduce safeguards against deadly germs like COVID-19.

Of course, this isn’t the only pathogen that antimicrobials can offer protection against. Since the technology effectively makes it impossible for pathogens to grow, antimicrobial-treated cards offer protection against:

  • MRSA
  • E. coli
  • VRE
  • Staph aureus
  • Salmonella
  • Norovirus
  • Listeria
  • Campylobacter
  • Clostridium perfringens

This isn’t an exhaustive list but does highlight how effective antimicrobial technology can be in safeguarding business cards against some of the most dangerous and prevalent bacterial strains. Even if such pathogens came in contact with an antimicrobial card, the likelihood of growth and spread is significantly reduced compared to a standard card surface.

From a performance standpoint, antimicrobial protection is also very impressive. In laboratory tests, treated cards were proven to be 99.4% effective in offering permanent protection against harmful pathogens – which should give businesses all the assurance they need.

What Can Antimicrobial Cards be Used For?

The rapid development of antimicrobial technology means that virtually any surface can receive a coat of the germ-fighting solution. And because such protection is virtually undetectable, an antimicrobial coating won’t affect the appearance or functionality of the card, irrespective of its purpose and uses.

The types of cards antimicrobial protection can be added to include:

  • ID cards
  • Access passes
  • RFID chip tech cards
  • Membership cards
  • Business cards
  • Event passes

Almost all the professional plastic cards we produce at Swype can be treated with antimicrobial technology. So, you can better protect your customers and staff whatever your requirements and industry.

What Businesses and Organisations Can Benefit from Antimicrobial Cards?

Though its origins stem from the healthcare sector, the applications of antimicrobial technology are now extensive. For businesses and organisations that need to safeguard staff, customers and visitors from harmful germs and bacteria, antimicrobial cards are an excellent way to reduce transmission and contact.

Given the current climate, virtually every type of business could benefit from antimicrobial-treated cards. But for the sake of clarity, and to highlight the broad range of industries such technology is suitable for, below we’ve listed a handful of the organisations which could directly benefit from investing in protected cards, passes and badges:

  • Hospitals, GPs, and medical practices
  • Care homes and other social housing operators
  • Gyms and leisure facilities
  • Schools, colleges, and universities
  • Public services, including libraries and public transport
  • Office buildings
  • Retail businesses where staff carry ID cards and till fobs

Why Buy Antimicrobial Cards from Swype?

At Swype, we’re experts in antimicrobial cards, and have been producing them for the health and social care sector for years. Our cards are independently tested at leading microbiology laboratories to ensure they offer maximum protection, so you can be sure they offer the best line of defence for your staff, customers, and people.

The technology we use to develop antimicrobial cards complies with Food & Drug Administration (FDA), Environmental Protection Agency (EPA) and Biocidal Products Regulation (BPR) standards. This, coupled with our expertise in business card printing and customisation, means you can get the type of card you want without compromising on safety and protection.

Plus, with our complementary antimicrobial cardholders and lanyards, you can invest in a total package that will help to keep your staff safe wherever and however they’re working. Beyond cards, we offer antimicrobial coating on a range of printed products – from menus for the hospitality sector to flyers and documentation for medical trusts.

It is worth considering a microbial coating for any printed collateral that will be handled by multiple people, to help reduce the growth and spread of bacteria, protecting clients and customers. 

For more information, please visit our dedicated antimicrobial cards page.

We hope this guide has shed some light on the benefits and applications of antimicrobial cards, and what they can offer your organisation. If you’d like to learn more about our antimicrobial card service, or any of the other innovative card products we offer, click here to visit the homepage or give our team a call on 01744 815475.

What Information Should be Included on Employee ID Cards?

woman shows plastic ID card to homeowner

Since the onset of the COVID-19 pandemic, we’ve seen a marked increase in businesses looking to introduce employee ID cards. With flexible working making it harder to track employees, reception areas under-resourced, and new starters attending the office for the first time, it seems companies are relying on ID cards more than ever before.

As flexible working and remote management become increasingly important functions in the new normal, ID and authentication processes are being put under extra scrutiny. Whilst many businesses want to provide flexibility in their offering, it is vital they don’t open themselves up to security breaches.

This makes employee ID cards more essential than ever before, but for those who have never previously issued employees with identification cards, knowing what information to include is half the battle.

Of course, the ID information you’ll need will depend on your industry, sector, and the context the cards will be predominantly used. But with that said, there are plenty of details that are considered a must for any employee ID.

To help you get employee ID cards right, this guide sets out the type of information to include and things to consider.

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What Should You Include on Employee ID Cards?

There’s no one-size-fits-all approach to employee ID cards. With specific requirements for different industries, clearance levels and security access policies, the information you list will be unique to your organisation.

Below, we’ve listed some of the information that you may need to include on an employee ID, including basic information, security data, graphics and visuals, and supplementary details. These don’t apply to every type of organisation, however, so be sure to omit any details that aren’t necessary.

Basic Employee Information

Here, we’ve covered the basic information that should be included about an employee’s identity. This level of detail may be sufficient for some businesses and organisations that don’t need additional security and access protocols.

  • Employee name
  • Employee job title
  • Employee department
  • Employee ID number (a reference number unique to the cardholder)
  • Employee signature

Additional Security Considerations

For many organisations, employee ID cards are essential for security, identification, and access. So, you may need to include unique security identifiers on employee cards to ensure the safety and security of them, your business, and those they interact with.

  • Employee security clearance level
  • Employee identifying information (e.g., gender, hair colour, ethnicity)
  • Industry-specific security details (e.g., DBS status, SIA licence number)
  • Unique identifying barcode or QR code

Graphic and Visuals

As well as informational text, employee ID cards typically feature graphics, visuals and insignia which are designed to improve security and make the badge more recognisable. Depending on the security you need, you may wish to consider adding the following visual items to your employee ID cards.

  • Employee photo ID
  • Company and/or departmental logo
  • Colour strips to denote security clearance
  • A visible watermark overlay to maximise security
  • A holographic logo or emblem to maintain authenticity

Supplementary Details

As well as person-specific details, there are several supplementary items that may be required on employee IDs. In most cases, these will be the same for all employees, so can be standardised across all your company-issued ID cards.

When developing your employee IDs, consider the need for:

  • Lost card disclaimer information (e.g., “If found please, return to…”)
  • Business address and contact information
  • Date of issue and expiration
  • Policy information relating to the use of the card, and details about what access provision the card entitles the holder to
  • Information about any coatings on the card (e.g., if it has an antimicrobial treatment)

Where Should Information Appear on Employee ID Cards?

When you’ve pulled together a comprehensive list of all the necessities that should appear on your employee IDs, the next task is to decide where they should appear on the cards themselves. This is important, as you have a lot of details to pack into a relatively small space, and the card needs to be legible and effective at quickly determining a person’s identity.

Below, we’ve broken down the types of information that should appear on the front and reverse of your employee ID cards.

Front

Obviously, the front is the most important part of an employee ID, so this is where the meat of your information should live. The main purpose of this side of the card is to clearly show an individual’s identity, so you typically need to account for personal information and a clear photo ID of the cardholder.

As well as the identity of the employee, the front of the card has another important role: highlighting where exactly they work. This is crucial for ease of identification, so include a company logo and adhere to standard branding colours to make the ID instantly recognisable both inside and outside the organisation.

Given the volume of information that you may need to include on employee IDs, it can be tricky to toe the line between comprehensive and cluttered. Remember: the front of the ID must be clear, concise, and easy to read. If you need to include additional information but aren’t happy with the final design, we’d recommend including this on the reverse instead.

Reverse

The back of your employee ID cards is a space to include supplementary information, as well as items such as barcodes, contact information, lost card prompts and reference numbers. When searching for an ID card production service, we’d certainly recommend opting for one that offers printing on the reverse, as this will make it much easier to include all the details you need in a clear, concise way.

What Other Features Do You Need on an Employee ID?

ID cards have come on a long way in recent times, with advanced features making them an indispensable part of how businesses safeguard and control their operations. So, what other items might you wish to include on your employee IDs? Here are a few elements to consider.

  • Antimicrobial coating – with a greater emphasis on safety and hygiene than ever before, an antimicrobial coating can help protect your business and its people from the threat of germs and bacteria. Find out more here.
  • RFID technology – if security is of the essence to your operations, radio-frequency identification, or RFID, is an excellent option to ensure your employee IDs are secure, traceable, and convenient for day-to-day use. Learn more.
  • NFC technology – elevating the security of your employee IDs, near-field communication is a great way to leverage contactless technology as part of your ongoing access, security, and personnel tracking operations. Find out more.
  • Custom-shaped ID cards – if you want to carry the look and feel of your business through to your employee IDs, opt for a custom-shaped card design that demonstrates your unique style. Learn more here.
  • Rewritable card technology – do your employees regularly need to update the information on their IDs? Rewritable technology allows cards to be printed, erased, and reprinted hundreds of times, allowing for full flexibility and minimal waste. Explore the technology here.

Employee ID cards can make a real difference to your organisation, improving security while allowing simpler access and identification controls for individual members of staff. Ready to develop your own unique employee IDs? Visit the Swype homepage to get started or give our expert team a call today on 01744 604463.

Physical Cards vs Digital Apps

gift cards vs digital apps

The argument for physical cards vs digital card apps is something that we often come across.

“What’s better?”
“Which one creates the best customer experience?”
“How much do they cost?”

We’ve heard them all before.

We understand there’s positives and negatives for both. Sometimes it’s down to preference, sometimes it’s down necessity, often it’s a blend of both.

Whatever camp you’re in, some would say we’re biased but we believe nothing beats that physical card. Whether it’s for an event, payment, access or dozens of other uses. A physical card is more than just a piece of plastic or paper. It represents memories, nostalgia, good times and bad times all rolled into one.

 

Think about it…

– The framed match ticket on your wall from that famous 5-0 win away in your rivals stadium.

– The ID card in your memory box from your first ever job all those years ago.

– The event pass from that epic festival last year that’s still in your bedside drawer as a reminder to the greatest weekend of your life.

Or that mobile app on your phone. Doesn’t quite stack up does it?

Now don’t get us wrong, we’ve all got apps on our phone and they’re great. The loyalty app for the coffee shop or the access app to the gym, they work fine but they come with challenges. It just doesn’t seem as real as a tangible card does it? We’ve all said it when we’ve bought stuff by tapping our phone.

Plus, unless you’re a large business with dozens of employees, thousands of customers and a healthy cashflow then you probably can’t afford to splash out on the systems or infrastructure to set it up. Not forgetting the knowledge and research needed on whether it’s the right investment.

That’s not even taking into consideration the customer experience. Just think about the football fan on their journey to that famous win.

  1. Worrying about whether they’ve downloaded their ticket card correctly,
  2. Whether their phone charge will last all day.
  3. Dreading the extra queues when they get to the game as technology isn’t working.

Quite a list to think about when all they want to do is enjoy the game.

We deal with hundreds of businesses every week who understand the value of what a physical card can still do. We even work alongside brands who have an app but need a physical plastic card alongside it.

So if you’re looking to implement a new membership scheme, looking to sort access into your building or maybe want to run a gift card scheme then let’s get physical with Swype.

Eco Friendly Options for your Plastic Card Printing

group discussion gathered round recycling poster

There is now a greener option for plastic card printing. At Swype, we offer eco friendly plastic cards to protect the environment.

Everyone likes to think that they are helping to protect the environment for future generations and most of us try to recycle as much as possible. However, if you’re responsible for purchasing gift cards, ID cards or any other type of card, could you be doing more?

The Greener Option

At Swype, we’re always trying to find new ways in which our clients can show their environmental credentials and our eco friendly card does just this. It still possesses the same quality and durability that you have come to know from our traditional cards, however it will harmlessly breakdown within 39 months of disposal.

Using our Eco Friendly Cards will help you to demonstrate to your customers that you’re committed to protecting the environment and the need for judicious use of resources.

Why Choose Eco Cards?

Using Eco friendly materials for your plastic card printing will ensure that there is eventually nothing left. Once the cards are thrown away, the bacteria in the soil will dissolve the card until everything has disappeared.

You might think that this would affect the durability or quality of the end product, but this isn’t the case. Using this form of plastic card printing still leaves you with a card that can be used in exactly the same way, whether it’s for a membership or loyalty card.

Boost your Company Image

Being a greener company will help your business stand out from the crowd. Hit you green targets. Meet regulations and generally just do better for the planet. If customers know that you have clearly thought about the impact your business is having on the environment, then they will have a greater affinity with you. When it comes to protecting our natural resources, everything helps. Your members are doing their bit by recycling and using less energy. Now they can even become greener as a result of your choice of membership cards.

If you have any questions, please contact us on 01744 815 475, our eco experts will be very happy to help.

5 things to Consider With Events Passes

three couples enjoy festival

Events passes offer so much to your event. It’s more than just card. It can ensure speedy access, control crowd numbers, collect data, display key information and so much more. When you’re deciding on what you want in your event passes, there can be a lot to consider.

To help you on your journey to ordering the perfect cards for your event, we’ve put together 5 things you should consider when looking at ordering event passes;

  1. Do you plan on the cards containing a form of technology? Barcodes, QR codes, chips? Depending on what your event is, the number of attendees then maybe you need more than a simple branded plastic card. Maybe you want to track entry through contactless technology which we can help support you with.
  1. Design is everything. Whether it’s exclusive sports passes or VIP Badges, your attendees want something that looks smart especially if they’re going to be wearing it all day. Think about your brand, does the design match your company colours? Think about the information you’re having on the passes, is it easy to see and read?
  1. Size matters. What are the cards being used for? This can make a big difference on what size you may need. We can produce over 250 custom cut sizes if you’re looking for something bespoke depending on what your event is. Work conference, festival, concert, sporting event? Each one of these requires something different in our experience to make the most of your event so you should be clear about what size you may need for your plastic cards before you order.
  1. How will they be disposed of after the event? This may not be top of the list but it should be. We’re always looking at ways to help the environment and offering our customers eco friendly alternatives to traditional plastic cards has become key for us. At Swype, we can produce both recyclable and degradable personalised cards for outdoor events and festivals to name a few.
  1. Lastly, do you need more than just a card? With our three decades of experience, we often produce branded lanyards and card carriers to support the cards. Will they need to be slotted to be accompanied by a lanyard or holder when sending out to attendees? For example, many corporate events require people to wear there passes around their neck or have their card easily accessible. Therefore, artwork should be thought out before requesting a slot or hole to ensure nothing important is cut out of the cards during production.

These are just 5 things that spring to mind when we are process any orders for event passes but if you have a unique question then our team is on hand to support. Contact us today on 01744 815 475 or enquire here.

Plastic loyalty cards – perfect for marketing at Fresher’s Week

four students walk down hallway

If you are planning on marketing your company at fresher’s week this year, plastic loyalty cards are a fantastic marketing accessory.

At this time of year, many students will be starting to pack up their bedrooms and frantically stock piling super noodles and tins of beans ready for the start of University in September. With nerves running high as they wave their parents off, they will soon turn to excitement as they realise fresher’s week is about to begin.

Fresher’s week is a renowned time where students can really enjoy themselves. With lots of ice breakers and homesickness-busting activities planned, students have the time to explore their new hometown and get to know their way around. This is a fantastic opportunity for you as a business owner to promote your services or products to a wide target audience and plastic cards are a brilliant method for them to remember you by.

Most Universities throughout the UK hold fresher’s fairs during this famous week. Local companies are often invited to hold a stall at the event to promote themselves to the new student population. These fairs are usually enormous and it is highly likely that your competitors will be there promoting themselves too therefore it is your prerogative to make sure you stand out above the rest and leave a lasting impression.

It is OK to be giving away free sweets and energy drinks, for example, but when they get home, what do they have to remind themselves of your business? Plastic membership cards or plastic loyalty cards are therefore a brilliant accessory for this particular marketing strategy.

Rather than merely handing them out to any passer-by, you could take the opportunity to get the students to sign up for discounts and offers by having them jot down their contact details. This gives them a reason to keep hold of their plastic cards as students are renowned for penny pinching and snapping up deals.

If you are planning on marketing your company at students this year, why not consider the highly effective promotional plastic cards or indeed plastic key fobs? If you would like more information on the different cards on offer, check out our products page. If you have any further queries, please contact us here.

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Swype is part of the Company Cards Ltd Group